A fundable AI business case makes four things legible to leadership at once: impact, return, real cost and risk. Most initiatives stall because one of the four stays vague. Every AI initiative arrives at the same moment. The exploration is done: the workflow studied, the data evaluated, the vendor landscape reviewed, the fit tested. The initiative seems worth pursuing. Then someone in the room, often you, says: "Great. Let's build the business case." That is where too many te

Starbucks Korea's Tank Day campaign was AI-generated, but the failure was human. What the crisis teaches about AI marketing governance and real oversight.

The GenAI gold rush is on, and companies making bets on new technologies should consider three paths to AI implementation: Buy off-the shelf, boost with proprietary data and build custom solutions.