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David Golub
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Head of AI Solutions
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Join date: Nov 19, 2024
Posts (18)
Aug 28, 2026 ∙ 6 min
The 6% Problem: Why AI Isn't Delivering ROI Despite Accelerating Investment
Adoption rose. Investment rose. The share of companies turning AI into EBIT sat flat at 6% for a second year. McKinsey says redesign your workflows. Its own sidebar says the constraint is your organization's capacity to absorb change. Only one of those is advice you can act on, and it changes how you scope next year's AI plan.
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Aug 11, 2026 ∙ 7 min
The Promotion You Didn't Apply For: Reviewing The Human-Agent Orchestrator
Of 108 leaders surveyed, 68% blamed their own management, not the AI, for failed deployments. Our review of The Human-Agent Orchestrator: what holds up, what to borrow and which numbers to squint at.
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Jun 22, 2026 ∙ 6 min
Starbucks Korea Didn't Have an AI Problem. It Had a Content Governance Problem.
Starbucks Korea's Tank Day campaign was AI-generated, but the failure was human. What the crisis teaches about AI marketing governance and real oversight.
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